The core meme of this blog is a bit unusual, if only because it goes against the grain of so much of the conventional wisdom.
So when there’s an exception, it jumps out.
I just today came across this blog post from the amazing gang at 37Signals.com. I missed it first time around, but they included it in their year-end wrap-up. The entry is a critique of an article from a Money Magazine imprint called “Business 2.0” that shows how to build a “bullet-proof startup.” 37Signals correctly points out that following the advice would not make you bullet-proof, but instead is more akin to shooting a bullet right through the startup.
They don’t go quite as far as I do in this blog; they say there’s no reason to spend $20M to get to be a $20M company, and that makes all kinds of sense. They don’t say you should startup a company using your credit cards. You’d have to be nuts to advocate that.
I would like to say one thing here that the blog item did not say: Part of the reason it’s more possible than ever to build a new idea on the web for less money than ever before is Ruby on Rails, a web application framework that comes from … 37 Signals. These guys are so good that they didn’t even feel the need to pat themselves on the back for being a core part of why it is that the “Business 2.0” pabulum is so wrong, and so dated.
They didn’t pat themselves on the back, but I will. Good job 37 Signals!